TENACITY / artist: Cart Mathieu

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“The trowfee concept often translates into implementing user generated data in a subtle fashion. In my piece “Tenacity” - the data not translated into anything else. It’s there but printed in layers, creating a camouflage without actually hiding it. Tenacity means the quality or fact of being very determined and showing persistence. In my opinion, every runner in this race is a citizen of tenacity, and this is my tribute."

- Cart Mathieu

This French artist has punk written all over him — literally. He moves freely between pop culture, design and fashion. The blend of assignments and prior to Trowfee paints a straggly image. From Apple, Nike, The French Republic, Vice Magazine, Burberry, City of Geneva, Gucci, the Olympic Games to Louis Vuitton.